Legal / Cookies
Cookie information
Every cookie wpsifero.com can set, who sets it, what it is for and how long it lasts, plus how Google Consent Mode works here and how to change your choices.
Last updated .
This page lists the cookies and local storage entries this site can create. Nothing beyond the strictly necessary entry is set until you make a choice in the consent banner.
What cookies are for here
A cookie is a small file a site asks your browser to store. On wpsifero.com they serve three purposes: remembering your consent choice, measuring which articles are read, and letting Google show advertising that funds the site.
Strictly necessary
These cannot be switched off, because without them the site cannot remember your preferences.
| Name | Set by | Purpose | Lifetime |
|---|---|---|---|
wpsifero_cookie_consent_v1 |
wpsifero.com (local storage) | Records which categories you allowed, so the banner is not shown again. | Until you clear it |
__cf_bm |
Hosting provider, where present | Distinguishes human visitors from automated traffic during an attack. | 30 minutes |
Analytics
Set only if you allow analytics. Used to count page views, entry pages and reading depth, in aggregate. We do not use them to identify individuals.
| Name | Set by | Purpose | Lifetime |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes one browser from another for aggregate reporting. | 2 years |
_ga_<container> |
Google Analytics | Maintains session state for the property. | 2 years |
_gid |
Google Analytics | Distinguishes visitors within a 24-hour window. | 24 hours |
Advertising
Set only if you allow advertising. Google and its partners use these to limit how often you see an ad, measure ad performance, and select advertising based on prior browsing.
| Name | Set by | Purpose | Lifetime |
|---|---|---|---|
IDE |
Google DoubleClick | Identifies a browser to measure ad interaction and prevent repeat impressions. | 13 months |
test_cookie |
Google DoubleClick | Checks whether the browser accepts cookies at all. | 15 minutes |
__gads, __gpi |
Frequency capping and advertising measurement across Google properties. | 13 months | |
_gcl_au |
Conversion measurement for advertising. | 3 months | |
NID, ANID |
Advertising personalisation based on prior activity. | 6 to 13 months |
Google may also set additional cookies from advertising partners, and the exact set can change as the programme evolves. Google maintains the authoritative list in its own documentation.
How consent mode works here
Every page sets Google Consent Mode defaults to denied before any Google script
loads. That means advertising storage, advertising user data, advertising personalisation,
analytics storage, functionality storage and personalisation storage all start refused. Only
security storage starts granted, because it protects the consent mechanism itself.
If you accept, those signals are updated to granted and the corresponding tags are
allowed to set cookies. If you reject, they stay denied and Google receives only cookieless
aggregated pings. If you never interact with the banner, they stay denied.
gtag('consent', 'default', {
ad_storage: 'denied',
ad_user_data: 'denied',
ad_personalization: 'denied',
analytics_storage: 'denied',
functionality_storage: 'denied',
personalization_storage: 'denied',
security_storage: 'granted',
wait_for_update: 500
});
How to change or withdraw your choice
- Use the Cookie settings link in the footer of any page to reopen the preference panel and change individual categories.
- Clear this site's data in your browser settings to remove the stored consent record and see the banner again.
- Opt out of personalised advertising across all sites at Google Ads Settings.
- Opt out with participating vendors at aboutads.info.
- Set your browser to block third-party cookies entirely. The site will still work; only advertising and measurement are affected.
Where to read more
The privacy policy explains the legal basis for each category and how to exercise your data rights. Google's handling of advertising data is covered in How Google uses information from sites that use its services.